Jaewon Royce Choi
Assistant Professor
Louisiana State University
Jaewon Royce Choi
Assistant Professor
Louisiana State University
My name is Jaewon Royce Choi. I am an Assistant Professor in Digital Advertising at Louisiana State University Manship School of Mass Communication.
My name is Jaewon Royce Choi. I am an Assistant Professor in Digital Advertising at Louisiana State University Manship School of Mass Communication.
Before joining LSU, I served as a postdoctoral research fellow at Spiegel Research Center at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.
Before joining LSU, I served as a postdoctoral research fellow at Spiegel Research Center at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.
My recent projects examine audience engagement with media using behavioral data and quantitative analysis, including Medill's Local News Initiative. More broadly, my research explores behavioral and cognitive facets of engagement in three broad themes: (1) What enables engagement? (2) How and why do people engage with media? and (3) The ramifications of media engagement.
My recent projects examine audience engagement with media using behavioral data and quantitative analysis, including Medill's Local News Initiative. More broadly, my research explores behavioral and cognitive facets of engagement in three broad themes: (1) What enables engagement? (2) How and why do people engage with media? and (3) The ramifications of media engagement.
My work has been recognized with awards at major communication conferences including the Association for Education in Journalism and Mass Communication (AEJMC).
My work has been recognized with awards at major communication conferences including the Association for Education in Journalism and Mass Communication (AEJMC).
My research has been published in peer-reviewed journals including New Media & Society, Information, Communication & Society, Computers in Human Behavior, Telematics and Informatics, and International Journal of Communication.
My research has been published in peer-reviewed journals including New Media & Society, Information, Communication & Society, Computers in Human Behavior, Telematics and Informatics, and International Journal of Communication.
Research Interests
Research Interests
Media User/Audience Engagement
Media Management
Digital Advertising
Consumer Psychology
Digital Journalism
Digital Inclusion
Privacy in Emerging Media Technologies
Methodological Interests
Methodological Interests
Computational Social Science
Structural Equation Modeling
Survey
Network Analysis
Survival analysis (Churn models), Cluster analyses, Causal inference
Education
Education
Ph.D in Media Studies, The University of Texas at Austin (2016 - 2022)
Ph.D in Media Studies, The University of Texas at Austin (2016 - 2022)
Dissertation Advisor: Dr. Sharon Strover
Dissertation Committee: Dr. Wenhong Chen, Dr. Matthew Eastin, Dr. Craig Watkins
Dissertation Title: Investigating the surveillance imaginaries and privacy practices in smart health: A comparison between the U.S. and South Korea
M.A in Media and Communication, Korea University (2014 - 2016)
M.A in Media and Communication, Korea University (2014 - 2016)
B.A. in Media and Communication, Korea University (2008 - 2014)
B.A. in Media and Communication, Korea University (2008 - 2014)