Curriculum Vitae & Resume

• Lee, M.H., Choi, J.R., & Kim, S.J. (in press). Acceptance propensity of pre-roll skippable ads: An analysis of large-scale clickstream data using dynamic linear models. Journal of Advertising Research. (Accepted)

• Choi, J.R., & Malthouse, E.C. (2024). A virtuous circle: Explaining news deserts and their relationships with social capital. Journalism Studies. https://doi.org/10.1080/1461670X.2024.2372428 

• Strover, S., Choi, J., & Schrubbe, A. (2024). Broadband, rural contexts and local economic dynamics. Telecommunications Policy, 48(3). https://doi.org/10.1016/j.telpol.2024.102720 

• Choi, J.R., & Kim, S. (2024). Predicting individuals’ privacy protection and self-tracking behaviors in the context of smart health. Telematics and Informatics, 86. https://doi.org/10.1016/j.tele.2023.102069 

• Kim, S.J., Kim, H., Choi, J.R., & Malthouse, E.C. (2024). Newly subscribed! Effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding: Evidence from clickstream and subscription data. Journal of Media Economics, 35(3-4), 87–107. https://doi.org/10.1080/08997764.2024.2333368 

• Choi, J.R., Straubhaar, J., Park, S., Skouras, M., Santillana, M., & Strover, S. (2024). Trust divide in health information sources? Investigating the role of techno-capital and social capital: A comparative analysis of general and low-income population. International Journal of Communication, 18. https://ijoc.org/index.php/ijoc/article/view/21029 

• Choi, J.R., Hong, S., & Kim, J. (2023). Does social capital matter to the Millennials? Social capital and user engagements in online video platforms. Telematics and Informatics, 80. https://doi.org/10.1016/j.tele.2023.101967

• Park, S., Strover, S., & Choi, J. (2023). Mind games: A temporal sentiment analysis of the political messages of the Internet Research Agency on Facebook and Twitter. New Media & Society, 25(3), 463-484. https://doi.org/10.1177%2F14614448211014355

• Riedl, M.J., Strover, S., Cao, T., Choi, J.R., Limov, B., & Schnell, M. (2022). Reverse-engineering political protest: the Russian Internet Agency in the Heart of Texas. Information, Communication & Society, 25(15), 2299-2316. https://doi.org/10.1080/1369118X.2021.1934066

• Choi, J.R., Straubhaar, J., Skouras, M., Park, S., Santillana, M., & Strover, S. (2021). Techno-capital: Theorizing media and information literacy through information technology capabilities. New Media & Society, 23(7), 1989-2011. https://doi.org/10.1177/1461444820925800

• Choi, J.R., & Chen, W. (2020). The emerging institutionalization of global IoT governance: A network approach. International Journal of Communication, 14, 2564-2588.

• Alvarez, G., Choi, J., & Strover, S. (2020). Good news, bad news: A sentiment analysis of the Russian Facebook ads. International Journal of Communication, 14, 3027-3053.

• Choi, J., & Kim, S. (2016). Is smartwatch an IT product or fashion product? A study on factors affecting the intention to use smartwatch. Computers in Human Behavior, 63, 777-786.

2024 International Communication Association (ICA) Preconference: A Computational Turn in Journalism, Singapore

• Malthouse, E., Choi, J.R., & Liu, M. "Forecasting future news deserts"

2023 Association for Education in Journalism and Mass Communication (AEJMC), Washington D.C.

• Choi, J.R., & Malthouse, E. "Endangered counties: Explaining news deserts and their impact on social capital"

2023 73rd International Communication Association (ICA) Conference, Toronto, Canada

• Choi, J.R., & Malthouse, E. "Achieving diverse news recommendations using multi-objective recommender systems"

2023 Local Journalism Researchers Workshop, University of North Carolina at Chapel Hill

• Malthouse E., & Choi, J.R. "Why do people read local news? Connecting reader values with local news consumption"

2022 72nd International Communication Association (ICA) Conference, Paris, France (hybrid)

• Choi, J.R. "Exploring the surveillance imaginary: Typologies of smart health technology perception in South Korean and U.S. populations"

• Choi, J.R., Chen, W., Rubin, E., Straubhaar, J., & Pena, V. "Connected, included, and protected? Privacy and senior citizens in public housing communities"

• Strover, S., Choi, J.R., & Schrubbe, A. "Broadband in rural contexts and local economic dynamics"

2021 Association for Education in Journalism and Mass Communication (AEJMC) (virtual)

• Choi, J.R., Hong, S., & Kim, J. “Does social capital matter to the Millennials? Social capital and user engagements in online video platforms” [2nd place in the Top Faculty Papers for the AEJMC Media Management, Economics and Entrepreneurship Division]

• Choi, J.R., Strover, S., Park, S., & Schnell, M. “Extended Abstract: Visually provocative: How visual elements influence IRA Facebook advertisement engagements”

Journal names are not mentioned for blind review

• Lee, M.H., & Choi, J.R. How co-viewing influences attention to TV ads and programs across connected TV (CTV) and linear TV: The moderating roles of co-viewing and content duration. (Under Review)

• Malthouse, E., Choi, J.R., Liu, M., Taneja, H., & Metzger, Z. Forecasting future news deserts. (Under Review)

• Liu, M., Malthouse, E., Choi, J.R., Viswanathan, V., & DeGaris, L. From free trial to paid subscriber: Exploring optimal thresholds for synergy across the marketing funnel between owned and paid media in the streaming industry. (1st Round Revision)

• Choi, J.R., Kim, S.J., Zhou, Y., & Malthouse, E. The role of syndicated content in retaining digital newspaper subscribers: Evidence from clickstream and subscription data. (2nd Round Revision Complete)

• Choi, J.R., & Kim, S. The relationships between surveillance imaginary and practices in the context of smart health: A comparative analysis between the US and South Korea. (1st Round Revision Complete)